Resume
Experience
2024- Present
Principal
Asheville, NC, USA
Provide marketing strategy and execution to B2B companies through fractional CMO services, marketing consulting services, workforce strategy and strategic marketing workshops.
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Helped a SaaS tool increase interest in free trials by 477%
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Increased inbound lead generation from tradeshow by 30% YoY
2021-2024
Sr Director, Digital Marketing & Operations
2020-2021
Director, Digital Marketing & Operations
Boulder, CO, USA
Lead all growth marketing efforts, including ABM, embedded base nurture programs, product launches, member renewals, and lead generation.
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Increasing productivity within Marketing department by 19%; Reduced time spent on busy work by 42%
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Increased inbound lead generation by 6x YoY; Delivered an 8:1 return on all marketing expenses
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Managed strategic initiatives for Marketing, HR, Finance, Sales, and other corporate operations departments
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Developed and piloted company’s first Strategic Workforce Planning initiative, leading to a 52% increase in employee engagement scores
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Increased the number of individuals renewing by 76% YoY, resulting in a 83% increase in marketing-driven billings for this division in less than 6 months
Special Recognition: Leadership Development Program completed through Center of Creative Leadership - Feb 2023
2019-2020
Director, Partner Marketing
SCALED AGILE
Boulder, CO, USA
Managed marketing for the Scaled Agile Partner Program, serving over 250 companies.
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Developed marketing training and consulting programs for partners, including speaking at annual user conference on the topics of marketing and business development
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Launched campaign which increased traffic to partner webpages by 46%
2017-2018
Director, Partnerships & Field Marketing
Denver, CO, USA
Developed and managed marketing plan for equipment partnerships & indirect channel marketing.
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Managed team across 4 countries; Orchestrated over 120 events per year
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Owned a budget of over $2M while delivering a 38x return on investment
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Reduced event spending company-wide by $400,000 annually by creating centralized reporting and visibility of spend
2015 - 2017
Head of Marketing - Data Center Division
Denver, CO, USA
Developed all marketing strategies and execution for zColo - the data center division of Zayo Group worth $2 Billion.
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Increased marketing-influenced opportunities by 11x in first year
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Redesigned zColo webpage, becoming #1 product page on zayo.com
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Launched the company’s first magazine to examining various aspects of product offering; distributed to tens of thousands of customers worldwide
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Developed first in-market product training for sales organization - increased average opportunity value by 36% YoY
Special Recognition: Leadership Development Program completed through Zayo
Education & Certifications
Degree
Pennsylvania State University
BS, Business Administration with an Emphasis in Marketing
State College, PA, USA
Certifications
MARKETINGPROFS, Account-Based Marketing Foundations Certification - 2020
LINKEDIN LEARNING - Account-Based Marketing Foundations - 2021
LINKEDIN LEARNING - Hiring and Developing Your Future Workforce - 2022
LINKEDIN LEARNING - Finance for Non-Financial Managers - 2022
LINKEDIN LEARNING - Designing Growth Strategies - 2023
SCALED AGILE FRAMEWORK - SAFe Practice Consultant (SPC) 6.0 - 2020
SCALED AGILE FRAMEWORK - SAFe Agilist (SA) 6.0 - 2020