Success Stories
Increased Employee Engagement by 52%
Sr Director, Digital Marketing & Operations, Scaled Agile
During my time at Scaled Agile, I led a data-driven, collaborative initiative that transformed the organization’s marketing department. Recognizing the need to better align our workforce with rapidly evolving market demands, I worked with a cross-functional team to identify skill gaps, optimize staffing levels, and develop flexible staffing models. Leveraging scenario modeling and forecasting tools, we delivered actionable insights that empowered marketing leaders to make informed, forward-looking decisions.
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As a result, Scaled Agile’s marketing department achieved significant improvements in operational efficiency and employee satisfaction, increasing by 52%.
Pivoting to an Enterprise-Focused Strategy to Drive 6x Growth in Inbound Leads
Sr Director, Digital Marketing & Operations, Scaled Agile
By pivoting from a grassroots, course-centric marketing approach to a strategic enterprise-first model, I led the charge to dramatically increase inbound leads while achieving an 8:1 ROI on marketing spend.
This transformation in strategy and execution not only delivered short-term gains but established a scalable foundation for sustained growth.
Increased data center's
marketing-influenced pipeline by 11x
Head of Marketing - Data Center Division, Zayo Group
Zayo's data center portfolio was very disjointed from a design perspective, which was undermining our conversion rate on facility tours. Additionally, the sales team had very inconstant knowledge of how to sell a data center, being mostly focused on network products. By overhauling the interior design of our portfolio of facilities and developing a world-wide training program for our global sales organization, we increased the number of leads coming in the door significantly and our pipeline only grew from there.
